Can you predict which startup or business idea will fail and which one may succeed?
We will try to find the answers from Linda Ginger!
We have the global leader of strategic marketing with us to share about the latest advancements in data science capabilities and how she and her organisations have been using data, technology and science to bring growth for businesses of all sizes including Fortune 500 companies.
Linda has been a successful market strategist and innovator for over 20 years and left her mark in almost all the industries that you can possibly think of.
Currently, she is working on multiple high-impact projects, including her own company, Attractor, that helps businesses come up with innovative ways to grow and stay relevant.
She is also a Non-Executive Director of UniQuest, Australia’s leading commercialisation entity, specialising in commercialising the intellectual property of The University of Queensland, and Advisory Board Member of Growth Science, the data science research firm that owns and operates MESE, a decision-making computing system for strategic planning, risk management, and growth investing.
Before that, she was the CEO of Growth Science, where she formulated the global strategic direction for MESE and established an Australasian presence for the research initiative.
She is also a globally sought after speaker on business innovation, marketing strategy, and data science.
In this episode, Linda and Jason touch on a lot of intriguing concepts and ideas.
Some major points of discussion are:
- How computer systems can predict the likelihood of a business failing and how Growth Science made this magic happen using data science.
- Real examples of the computer system called MESE in action.
- How the system not only predicts success or failure but also performs diagnostics to prescribe ways out of possible failures.
- What is the success rate of the predictions?
- How to get your go-to-market strategies sorted out by MESE.
- How to get access to this exclusive technology.
- How to use data knowledge to engineer new successful ideas.
- How to innovate, grow, and stay relevant in the rapidly changing climate? Hint: There’s only one word that you have to know.
- What should you do instead of doing everything and anything?
The biggest takeaway from this episode is how you need to be customer-centric and look at exactly what the customers want. And then, you can work backward using the data, analytics, technology, and science to be able to support that journey in solving the problem of your customer.
More links about the guest
What is one book that she would gift to her younger self:
- The Innovator’s Solution by Professor Clayton Christensen
Have a question for Linda and Jason? Leave your voice message here at: https://anchor.fm/analyticsshow/message