Jerry Abiog, the co-founder and Chief Marketing Officer (CMO) of an AI-driven marketing service company Standard Insights, is here with us for this episode of The Analytics Show podcast.
Standard Insights empowers businesses to drive data-driven omnichannel marketing campaigns with precise audience targeting. With the help of data and analytics, the solutions offered by Jerry’s company allows businesses to be visible to their target audience with the right messages at the right place and time.
The company also has a separate solution to help the restaurant owners digitise their customer experience through digital menus powered by a recommendation engine.
Prior to founding Standard Insights, Jerry worked as a consultant to many tech-startups and helped them to secure successful exits.
Jerry is also very vocal about the use of data in business and marketing. He frequently appears on various podcasts to educate and enlighten audiences across the globe. He also writes on similar topics for different publications.
Personally, Jerry is a fitness enthusiast. He enjoys jiu-jitsu, boxing, running, swimming, and various other sporting activities.
In this episode, we get a lucid and practical understanding of how data-driven marketing can make wonders for a business.
With a specific focus on the restaurant industry and the solution iorder.menu, Jerry shares a great deal about how the data collection, predictive and prescriptive analytics, and the recommendation engine works and ultimately fine-tunes the customisation and personalisation that significantly increases upselling and cross-selling of products.
Some major elements of discussion are:
- How it’s all about taking the action with the data that you have collected.
- The difference between digital transformation and tech adoption in Asia and the west.
- The importance of learning from failures.
- How Jerry and his team are using some innovative marketing tactics for promoting the use of their solution. Hint: stickers.
- The inner workings of personalisation and customisation in the recommendation engine and data-driven marketing.
- The role of text messaging platforms like WhatsApp to push highly targeted marketing communications at the right time.
- Success stories of how restaurants increase sales and revenue.
- The three crucial aspects of using the recommendation engine – customer experience, preventing indecisions, and telling the customers what to do next.
- Magic of using a recommendation engine for your business.
So, if you are in the restaurant industry looking to adopt cutting edge digital ordering systems or just want to apply the principles of a data-driven recommendation engine for your line of business, this is the episode you shouldn’t miss!
More links about the guest
What is one book he would gift to his younger self:
- Extreme Ownership by Jocko Willink and Leif Babin