We have here among us at The Analytics Show, a New York Times best-selling author Brant Cooper.
His most famous books are The Lean Entrepreneur and The Entrepreneur’s Guide to Customer Development.
Brant is all about disruption for the better through the effective utilization of business technologies. He trains thousands of entrepreneurs and corporate executives globally on new and advanced techniques of management, business development, product launch, and disruption.
His next book, Disruption For All, is right now on Pre-Order.
Brant blends agile, design thinking, and lean methodologies to ignite entrepreneurial action within organizations of all sizes. His mission is to teach leaders how to find personal and economic growth by creating new value for fellow humans.
Brant’s professional experience in sales, management, marketing, and project management spans over two decades of a successful and illustrious career. His startup career includes Tumbleweed, Timestamp, WildPackets, inCode, and many others. He is also a renowned keynote speaker, business, and management trainer.
He has founded his own company, Moves the Needle (MTN), in 2013. The company has been successfully helping many Fortune 500 clients to innovate and discover new product opportunities, develop existing products and processes, and drive business growth. MTN’s clients include Qualcomm, Intuit, Capital One, and Pitney Bowes, among others.
In this exclusive episode, Brant discusses the following aspects surrounding lean methodologies and data and analytics:
- Role of data and analytic when it comes to lean methodology and ecosystem.
- How entrepreneurs and corporate entities can utilize data and different metrics while incorporating lean methodologies.
- How your data science team can be brought into the picture.
- Benefits of self-publishing books as an entrepreneur.
- Dynamics of exploration and uncertainty for startups and corporate innovators.
- The use of the 5Es – Empathy, Experiments, Evidence, Equilibrium & Ethics – from business to everyday life.
- How startups can maintain their ethics and primary objective of value creation for humanity as they surf the growth stages.
- The dangers of having silos and departments within an organization and why the organizational structure should be built around agility and customer journey.
- Using the learning impact metric framework for team building and product innovation.
- Tips and guidelines for managing cross-functional teams.
- Why internal startups and innovation labs don’t work and what organisations should do instead.
If you are mid-level or senior manager managing teams, believe in agile methodology and lean methodology this episode you should not miss!
More links about the guest
LinkedIn:
What is one book he would gift to his younger self:
- Dare to Lead: Brave Work. Tough Conversations. Whole Hearts by Brené Brown
- https://www.amazon.com/Dare-Lead-Brave-Conversations-Hearts/dp/0399592520
Website:
Books:
- https://www.amazon.com/Lean-Entrepreneur-Visionaries-Products-Innovate-ebook/dp/B008KPM1ZY/
- https://www.amazon.com/Entrepreneurs-Guide-Customer-Development-Epiphany/dp/0982743602
- https://www.amazon.com/Lean-Brand-Innovation-Transforms-Organizations-ebook/dp/B00NG0M1G2
Organizations:
Articles:
- https://brantcooper.com/blog/
- https://medium.com/@brantcooper
- https://www.entrepreneur.com/author/brant-cooper
Podcasts and Speaking Events:
- https://www.ringdna.com/podcasts/how-to-use-lean-methods-to-grow-sales-w-brant-cooper-episode-328
- https://www.successpodcast.com/show-notes/2020/11/12/the-art-of-landing-your-first-customer-with-brant-cooper
- https://www.eofire.com/podcast/brant-cooper-interview-and-john-lee-dumas-of-entrepreneur-on-fire/
- https://www.ideatovalue.com/podc/nickskillicorn/2020/12/podcast-s4e89-brant-cooper-the-5e-model-of-innovation/
- http://theentrepreneurway.com/podcast/1668-learning-the-craft-of-entrepreneurialism-with-brant-cooper-co-founder-and-owner-of-moves-the-needle/
- https://www.youtube.com/watch?v=XB1uY48ELys
- https://www.youtube.com/watch?v=XBmITmvKI_g
Youtube Channel: