With almost two decades of experience in the field of data-driven customer experience, Peter Gurrie has enough stories to share on the subject to mesmerise anyone.
He started to get a robust sense of the customer perspective from the very early stages of his career in the field of creative design and marketing. Gradually, he turned his focus on the overall spectrum of creating customer-centric transformation using data for businesses worldwide.
Back in 2009, Peter co-founded a customer-centric data agency, JBA, that garnered considerable success in serving clients across telecommunications, retail, and service verticals with their data and analytics services to create a better customer experience. JBA was successfully sold to the IVE Group in 2016.
He is currently the Experience Services Director at the IVE Group, Australia’s leading holistic marketing company that generates revenues over $700m and employs over 1,800 staff. IVE connects businesses with their customers across industry verticals.
At IVE, Peter leads Platform ROI, Analytics, and Campaign Enablement with a specific focus on partnering with C level clients to shape business investment structure and ensure the delivery of ROI.
Peter believes data is not just a measurement tool rather it is a measurable asset and the key to business, brand, and customer success. The customer and their experience have always been at the centre of his approach. He believes that it is this data-informed customer centricity which shapes leading brands.
So, when it comes to using data and analytics for designing a stellar customer experience, Peter is one of the brilliant minds in the field with extensive experience and breadth of expertise.
In this Episode, Peter bares open his wisdom for the audience. He talks about creating a successful brand experience and customer experience from all the possible perspectives.
Learn from him about what customer experience really is and how to understand the customer’s perspective through the lenses of artistic inquiry and criticism.
Are you thinking about how to use data and analytics for creating better customer experience? Know how to take the data and analytics to the level of being surgical to control and increase efficiency and outcomes of campaigns at each touchpoint with the customers with the incremental improvement of the analytical framework.
What you should definitely not miss listening to is the idea of creating the futuristic omnichannel marketing infrastructure and personalised customer experience using all the latest advancements in the field of customer analytics, email marketing, and offline and online dynamism.
Listen to it till the end!
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